Jewelry packaging isn’t just about protection — it defines first impressions, reinforces your brand identity, and adds emotional value to the purchase. For emerging brands and new designers, selecting the right packaging is critical. But with limited budgets and little experience, it’s easy to fall into costly traps. This article outlines 5 essential considerations (and common mistakes to avoid) when selecting jewelry packaging, especially for new brands looking to establish credibility and drive conversions.
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