Want Influencers to Notice You? Here’s How to Create PR Boxes They’ll Actually Share

🌟 Why PR Boxes Still Work (Big Time)

People don’t trust ads. But they do trust their favorite YouTuber or that skincare girl on TikTok. Nielsen even said 92% of people trust personal recommendations over any kind of marketing.

That’s where your custom PR box comes in—it’s like sending your brand straight into someone’s bedroom or bathroom counter with a personal invite. No “sponsored” tag required.

And the bonus? A great unboxing gets your product featured without begging for it.

📦 Step 1: Know Who You’re Sending To

Before you even think about what goes inside, figure out who’s getting your box. Are they a beauty guru, a fashion editor, or a foodie on YouTube?

Because here’s the thing: a highlighter and a recipe book in the same box won’t make sense. And if it doesn’t make sense, it won’t make their feed either.

Hot Tip: Don’t send the same exact box to everyone. Tailor it! Personal touches go a long way.

🎁 Step 2: Curate the Right Products

Don’t overload the box with every item from your line. Pick 2-4 standout products:

• Your best-seller (obviously)

• A new launch or upcoming drop

• Something seasonal or fun-sized

• A wild card (mystery items are a vibe)

Create a little theme! “Glow-up kit” or “Desk-to-dinner essentials” gives the influencer something to talk about, not just show off.

💌 Step 3: Make It Feel Like a Gift

A good PR box doesn’t feel like work—it feels like Christmas.

So make it personal:

• Add a handwritten note (or at least one that looks handwritten)

• Throw in a quick brand story or how-to guide

• Include their name if you can

Little things = big impact. And yes, people do post the thank-you card.

🌈 Step 4: Don’t Skip the Aesthetic

Let’s face it: your packaging is half the post.

That means:

• No boring brown boxes unless it’s part of the vibe

• Use your brand colors everywhere (box, wrap, insert, stickers)

• Add some tissue paper and a custom insert to keep it classy

You want layers. The kind where they open the lid and go, “Oooooh.” Make it feel premium even if it didn’t cost much.

📏 Step 5: Choose a Size That Fits (Literally & Visually)

Bigger isn’t always better. You want your products to sit snug and safe—not rattle around or look lost.

Here’s a quick cheat sheet:

And yes, print inside the box too. It’s like bonus branding.

🛠️ Design It Without Photoshop? Yes Please.

Not a designer? Same. But no worries.

Most packaging sites (like ours!) let you:

• Pick a size and material

• Upload your logo

• Drag and drop your art or text

• See a 3D preview of how it all looks

No software required. You can even download a dieline and get creative in Illustrator if that’s your thing.

⏱️ FAQs You Actually Care About

Can I order just one? Yep. One box is all it takes to start. Perfect for testing or VIPs.

Will I get a proof before printing? You bet. We send a 2D proof within 24 hours. You can ask for edits before we hit print.

How fast can I get these? Standard = 7–15 business days. Rush = as fast as 4 days. Shipping depends on where you are.

Do you print inside the box? Heck yes. Inside, outside, upside-down (kidding, sort of).

📣 Make It Easy to Share

You’ve done all this work—now help them post it!

• Add a hashtag and your @handle in the box

• Give them a discount code or affiliate link

• Make the unboxing moment impossible to ignore

Bonus: include a mini media kit with product info and talking points. Less work for them = more chance they’ll post.

⚖️ Pros and Cons of PR Boxes

Pros:

• Crazy good for branding

• Personal + fun = shareable

• Gives your product real context

Cons:

• Can get pricey if you overdo it

• Needs strategy (or it’s just a freebie)

• Eco waste risk—use recyclable packaging where you can

🔍 Don’t Just Send to Influencers

Sure, influencers are great—but think bigger:

• Editors (hello, magazine mentions!)

• Stylists and buyers (retail love!)

• VIP customers or superfans

Surprise boxes work wonders when they’re unexpected.

🎯 Final Words: PR Boxes That Actually Work

The best PR boxes aren’t just pretty. They tell a story, deliver real value, and make the recipient feel special. That’s what gets you content, engagement, and long-term brand love.

So take your time, be intentional, and always think: “Would I post this if I got it in the mail?”

If the answer’s yes—then congrats. You just made a box worth sharing.

🎁 Want to start creating your own PR boxes?

Let’s Build Something Beautiful →